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About CMP.ly
CMP.ly was created in response to a continued push for transparency and honesty in blogging and within social media and digital communications.
CMP.ly facilitates disclosure and provides a simple and easy method to disclose material connections in the content that you publish. CMP.ly disclosures follow a standard naming convention that is easy for readers to understand and can be used for disclosures in print, online, SMS, tweets or other digital communications.
The Federal Trade Commission (FTC) recently issued revised Guides Concerning the Use of Endorsements and Testimonials in Advertising to include blog posts, word of mouth campaigns and even twitter messages. These revised rules take effect on December 1, 2009 but, until today, there was no established structure or format for disclosures to follow.
Included in the CMP.ly solution are a series of simple and transparent disclosures that are identifiable at a quick glance, even within the tight constraints of 140 character twitter messages. CMP.ly is a proposed standard for disclosure of material connections as required under the revised guidelines.
Please note that these guidelines will be clarified in the coming weeks and months and that our disclosures may evolve as we receive feedback from our users.
Founders
Tom Chernaik is the co-founder of CMP.ly and the founder of our parent company DigComm. Tom has spent much of his career on the leading edge of technology and entertainment. Leaving a major label in 1994 to work with startup BBS service Sonicnet, he got his first taste of the role technology would play in music moving forward. Tom's career moved from entertainment law to running a record label (Gotham Records) to founding music startup AllIndie.com, to 5+ years integrating sponsors and advertisers with programming on XM Radio.
Kris Smith, co-founder of CMP.ly, is a technologist and strategist. He has successfully created products for internet start-ups, healthcare corporations and in higher education. Kris is an expert in UX, content syndication, RSS and the developer of Castlock, a robust new media CMS and RSS metrics platform that enables users to manage large libraries of content and maintain statistics privately. Kris has been publishing content for over 5 years and has produced over 500 podcast episodes. He is currently the Senior Editor of TechStartups.com.
CMP.ly was created in response to a continued push for transparency and honesty in blogging and within social media and digital communications.
CMP.ly facilitates disclosure and provides a simple and easy method to disclose material connections in the content that you publish. CMP.ly disclosures follow a standard naming convention that is easy for readers to understand and can be used for disclosures in print, online, SMS, tweets or other digital communications.
The Federal Trade Commission (FTC) recently issued revised Guides Concerning the Use of Endorsements and Testimonials in Advertising to include blog posts, word of mouth campaigns and even twitter messages. These revised rules take effect on December 1, 2009 but, until today, there was no established structure or format for disclosures to follow.
Included in the CMP.ly solution are a series of simple and transparent disclosures that are identifiable at a quick glance, even within the tight constraints of 140 character twitter messages. CMP.ly is a proposed standard for disclosure of material connections as required under the revised guidelines.
Please note that these guidelines will be clarified in the coming weeks and months and that our disclosures may evolve as we receive feedback from our users.
Founders
Tom Chernaik is the co-founder of CMP.ly and the founder of our parent company DigComm. Tom has spent much of his career on the leading edge of technology and entertainment. Leaving a major label in 1994 to work with startup BBS service Sonicnet, he got his first taste of the role technology would play in music moving forward. Tom's career moved from entertainment law to running a record label (Gotham Records) to founding music startup AllIndie.com, to 5+ years integrating sponsors and advertisers with programming on XM Radio.
Kris Smith, co-founder of CMP.ly, is a technologist and strategist. He has successfully created products for internet start-ups, healthcare corporations and in higher education. Kris is an expert in UX, content syndication, RSS and the developer of Castlock, a robust new media CMS and RSS metrics platform that enables users to manage large libraries of content and maintain statistics privately. Kris has been publishing content for over 5 years and has produced over 500 podcast episodes. He is currently the Senior Editor of TechStartups.com.
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