Featured Codes: CMP.LY/0-5 and CMP.LY/CUSTOM

Regulatory/Legal Focus: FTC, General Liability

By using CMP.LY’s rules, marketing, and custom codes, companies can address disclosure requirements associated with a broad range of social marketing initiatives, including sweepstakes, contests, promotions, special offers, influencer marketing, brand ambassador campaigns, promotional content distribution, and affiliate marketing programs

CMP.LY enables marketers and their agencies to unlock their creativity by managing the risk associated with FTC compliance and other legal exposure. Using CMP.LY results in high-value tracking, reporting, and analytics to help social media marketers measure and optimize their campaigns and programs.

The following use cases are specific to brands using CMP.LY (please note – we encourage you to consult with your legal counsel for recommendations on which CMP.LY products and codes best meet your needs).

 

MARKETING: CONTESTS, PROMOTIONS & SPECIAL OFFERS

Product + Disclosure: Promotional + CMP.LY/R

I want to run a social media contest, promotion, sweepstakes, or special offer, and want to limit legal exposure and optimize consumer participation by ensuring that rules and “fine print” are consistently and clearly communicated to consumers.

Solution: Simply generate a CMP.LY/R code through our Promotional product and include it in the body of your message content. This ensures your rules and other “fine print” are clearly and conspicuously displayed to consumers as you engage across social media channels.

 

MARKETING: BLOGGER OUTREACH

Product + Disclosure: Network + CMP.LY/0-5, CMP.LY/Custom, and CMP.LY/R

I want to use bloggers to promote my brand or product as a part of a marketing initiative, but I need to address FTC guidelines that require me to ensure my influencers are disclosing their connections to my brand and that I am able to monitor for compliance. I also want to measure the performance of my campaign.

Solution: CMP.LY Network makes it easy. Simply select or create disclosures (paid, sample, etc.) and invite influencers to participate. Once participants have reviewed and accepted your program guidelines, each influencer will receive a disclosure code to use in their social media communications. CMP.LY provides automated compliance monitoring and alerts, compliance documentation, as well as performance metrics at the program, platform, and individual level.

 

MARKETING: BRAND AMBASSADOR PROGRAM

Product + Disclosure: Network + CMP.LY/0-5, and CMP.LY/Custom

I want to leverage highly engaged fans, bloggers, or other advocates to promote my brand and/or products on an ongoing basis. I want to assign a special brand advocate or ambassador status to this group because of its members’ passion, interest, or knowledge. I need to make sure I comply with FTC guidelines. I also want to track metrics on the program and individual level.

Solution: Use the same Network product from the blogger outreach use case and include your brand ambassador logo with our badge disclosure icons. This enables you to identify, brand, and address compliance with respect to a group of designated fans, experts, or selected bloggers.

 

MARKETING: PROMOTIONAL CONTENT DISTRIBUTION

Product + Disclosure: Network + CMP.LY/0-5, Custom, CMP.LY/H, and CMP.LY/F

I want to distribute promotional content associated with my brand through social media channels using a network or group of individuals. I want to include the proper material connection disclosure and or/disclaimers associated with the promotional content provided. I also want to be able to track the success of my network — as a whole and by individual.

Solution: Use CMP.LY Network to create a disclosure program and invite participants. Create all applicable disclosure(s) and invite participants. Participants will receive their own CMP.LY code and badge to use in conjunction with this program. As your distribution network promotes your content in their posts, tweets, and blogs, we monitor for compliance and provide you with tracking and measurement at the program, platform, and individual level.

Use the Distribution product if you do not require compliance monitoring, reporting, or performance measurement at the individual level. CMP.LY Distribution provides click through and conversion metrics.

 

AFFILIATE MARKETING: AFFILIATE MARKETING DISCLOSURES

Product + Disclosure: Network, Enterprise + CMP.LY/5

I want to run an affiliate program that enables a network of independent salespeople to promote and sell my product through social media. I want to ensure that participants in my affiliate program are clearly and consistently disclosing their material connection to the end consumer, and that I able to monitor for compliance to address FTC guidelines.

Solution: Simply use the CMP.LY Network product to set up your program, select applicable affiliate disclosures, and invite affiliates to participate — CMP.LY does the rest. You can implement and document disclosures, leverage automated compliance monitoring and alerts, document follow-up actions, and access high-value campaign metrics.

Use Enterprise if you are an affiliate marketing network and you need to manage offers requiring multiple or dynamic disclosures for participating affiliates, and/or you need to build a disclosure compliance and monitoring solution directly into your platform.

By using CMP.LY, marketers and affiliate networks can implement and document disclosure processes, monitor for compliance, and receive measurement and metrics associated with social marketing activities of their affiliates. Solutions can be implemented for individual programs (Network) or through affiliate networks (Enterprise).

 

CORPORATE COMMUNICATIONS: CONTENT DISTRIBUTION VIA OFFICIAL COMPANY CHANNELS

Product + Disclosure: Corporate + Custom

I want to send out marketing materials or other approved content using my company’s Twitter account. I need to make certain disclaimers relating to the content I am distributing.

Solution: Simply use the CMP.LY Corporate product to create a custom disclosure (or select an applicable disclosure that has already been created) and include the custom CMP.LY code generated in your tweets. Track your tweets, re-tweets, and more.

 

CORPORATE COMMUNICATIONS: CONTENT CURATION

Product + Disclosure: Corporate + Custom

I want to share an article with my brand’s followers, but I want to make certain disclaimers as to the opinions expressed in the content I am linking to.

Solution: Simply use the CMP.LY Corporate product to create a custom disclosure (or select an applicable disclosure that has already been created) and include the custom CMP.LY code generated in your tweets, posts, and updates. Track mentions, shares of your messages, and more.

 

CORPORATE COMMUNICATIONS: INVESTOR RELATIONS

Product + Disclosure: Corporate + CMP.LY/F

I want to live-tweet my quarterly earnings call, but I need to include Safe Harbor disclaimers and meet my public disclosure requirement under Reg FD.

Solution: Simply generate a CMP.LY/F code through our Corporate product and use it to link to every update requiring disclosure that you post through social media. This ensures that all necessary disclaimers and disclosures are automatically included and conspicuous to investors. In addition, CMP.LY’s automatically generated audit trail will serve as documentation of simultaneous widespread release of information in compliance with Reg FD.

Use CMP.LY /F to address regulatory disclosure requirements associated with dissemination of content or materials, earnings reports, and announcements. By using CMP.LY, public companies can responsibly engage investors via social media channels.

 

EMPLOYEE COMMUNICATIONS: EMPLOYEE DISCLOSURES

Product + Disclosure: Network or Enterprise + CMP.LY/E, CMP.LY/A, CMP.LY/4, and CMP.LY/Custom

I want to ensure that my employees are making proper disclosures in their personal social communications and are in compliance with my company’s corporate social media policy.

I want to make sure that my agency employees are disclosing their business relationships when mentioning our clients in their social media communications.

I want to make sure that my employees are making the right disclosures when mentioning our company, brands, or products in their social media communications.

I want to make sure that my employees are making clear when their opinions do not reflect our company’s views in their personal social media communications.

Solution: Use the CMP.LY Network product to set up your program, select/create applicable disclosures, and invite designated employees or agents to participate. You will be able to document employee review and acceptance of corporate social media policies; monitor employee social channels for compliance; document compliance activities; and gain access to robust compliance and program reporting, including a searchable content archive.

Use CMP.LY Enterprise when you need to manage multiple and/or dynamic disclosures for each individual participant; you need advanced post review or filtering of content archive; or you require advanced controls and permissions.

CMP.LY makes it easy for companies and organizations to manage risk and maximize value from employee and agent social media engagement. With CMP.LY, companies can responsibly leverage robust influencer channels while ensuring proper disclosure of material connections and compliance with corporate social media policies. CMP.LY documents acceptance of corporate social media policies, ensures proper disclosures are being made, and addresses compliance monitoring and reporting.