Featured Code: CMP.LY/H
Regulatory/Legal Focus: FDA, FTC, General Liability
By using CMP.LY, healthcare and pharmaceutical companies, representatives, and content providers can responsibly leverage social channels to market their products and communicate with strategic constituents. In addition to FTC guidelines associated with social media marketing, healthcare professionals also must address FDA and other industry regulations. CMP.LY/H was developed to address health related disclosures and makes it easy to clearly disclose and document the information that consumers and regulators require from health service providers in oftentimes space-limited communications. By using CMP.LY/H, our healthcare clients can address their regulatory disclosure requirements across a broad range of activities including marketing; corporate communications; and educational, key opinion leader (KOL), patient, and community initiatives.
Example Use Cases (Please note: We encourage you to consult with your legal counsel for recommendations on which CMP.LY products and codes best meet your needs):
MARKETING: CONTESTS, PROMOTIONS & SPECIAL OFFERS
Product + Disclosure: Promotional + CMP.LY/R
I want to run social media contests, promotions, sweepstakes, or special offers but want to limit legal exposure and optimize consumer participation by ensuring that rules and “fine print” are consistently and clearly communicated to consumers.
Solution Recap: Simply generate a CMP.LY/R code through our Promotional product and include it in your message to ensure your rules and other “fine print” are included and conspicuous to consumers.
MARKETING: BRAND AMBASSADORS, PATIENT ADVOCATES & KEY OPINION LEADERS
Product + Disclosure: Network + CMP.LY/0-5, Custom, CMP.LY/R, CMP.LY/H
I want to use patient advocates, brand or product ambassadors, or key opinion leaders to talk about my brand, product, or related areas of interest as a part of an organized initiative. I need to address FDA and other regulatory disclosures as well as FTC guidelines that require me to ensure my influencers are disclosing their connection to my brand and that I am able to monitor for compliance and take action if needed. I also want to measure performance on the campaign and participant level.
Solution: Using CMP.LY Network, simply select/create applicable disclosure(s), add your legal language, and invite patient advocates to participate. Once participants have reviewed and accepted your policies and guidelines, each advocate will be provided with a disclosure code to use in their social media communications. CMP.LY provides automated compliance monitoring and alerts, compliance documentation, and performance metrics at the program, platform, and individual level.
CORPORATE COMMUNICATIONS: CONTENT DISSEMINATION VIA OFFICIAL COMPANY CHANNELS
Product + Disclosure: Corporate + CMP.LY/Custom, CMP.LY/H
I want to use my corporate social media channels to distribute a new study about a medical treatment, but I need to attach all necessary disclosures and disclaimers.
Solution: Simply use the CMP.LY Corporate product to select/create a disclosure and include your CMP.LY code in your social media communications.
Use CMP.LY Network if you are leveraging a group or network of individuals to distribute content and want to monitor for compliance and measure performance at the individual level.
INVESTOR RELATIONS: CONTENT DISSEMINATION VIA DISTRIBUTION NETWORK
Product + Disclosure: Corporate + CMP.LY/F
I want to live-tweet my quarterly earnings call, but I need to include my Safe Harbor disclaimers and meet my public disclosure requirements under Reg FD.
Solution: Simply generate a CMP.LY/F code through the Corporate product and use it to link to every update you post through social media. This ensures that all the necessary disclaimers and disclosures are automatically included and conspicuous to investors as you distribute across social media channels. In addition, CMP.LY’s automatically generated audit trail will serve as documentation of simultaneous widespread release of information in compliance with Reg FD.
EMPLOYEES: EMPLOYEE DISCLOSURES
Product + Disclosure: Enterprise + CMP.LY/E, CMP.LY/A, CMP.LY/5; CMP.LY/H, or CMP.LY/Custom
I want to make it possible for certain employees to use social media, but need a way to include all the necessary disclosures, disclaimers, and warnings regarding suitability, conflicts of interest, and other requirements by the FDA and FTC.
Solution: Simply use the CMP.LY Enterprise product to set up your program and invite designated users/networks to participate. Your employees will be able to enter key profile information and you can enable dynamic disclosure generation consistent with the content of individual messages. CMP.LY does the rest, ensuring your employees and official representatives review and accept your policies; confirming that they include appropriate disclosures when communicating in authorized social media channels; providing alerts if their monitored messages are out of compliance; documenting any follow-up action you take; creating a searchable archive of all their communications; and providing high-value campaign metrics.
View our plans and pricing.