If you are a company or brand…
CMP.LY enables you to manage social media compliance across multiple products, agencies, and programs with powerful tools for automated reporting, documentation, measurement, and third party audit trails.
Our solutions allow corporate representatives, brand marketers, and their agencies to be creative and innovative with their social strategies, to manage legal liabilities and the risk associated with regulatory compliance, and to measure the effectiveness of their efforts.
Brands are continuously finding ways to leverage a variety of influencer channels and platforms, and ultimately the viral power of social media. As companies and their agencies explore social marketing opportunities, transparency, compliance, and measurement need to be addressed to ensure the value from these efforts is maximized and maintained.
Transparency
Companies and brands engaging consumers in social media channels need to be transparent to protect and build brand trust. Social media consumers can be very sensitive to this issue, and brands that lack transparency or appear dishonest expose themselves to consumer backlash and PR nightmares. CMP.LY helps companies avoid trust issues by promoting transparency that is applied in a consistent, documented and scalable manner.
Compliance
FTC, SEC, FINRA, FDA, and other regulators are increasingly focused on digital and social media channels. Understanding and addressing your compliance requirements early in the marketing and communications process will minimize the risks and costs associated with potential backlash, investigations, regulatory action, or third-party lawsuits. CMP.LY was purpose-built to address the challenges and document the requirements of social media compliance across a broad range of regulated and unregulated industries. Our products were designed to demonstrate responsible policies and practices, thereby reducing the burden and risks of regulatory compliance and general legal liability, and enabling brands to focus on creating successful social marketing and communications programs.
Measurement
As companies invest more human and financial resources in social media initiatives, gaining actionable intelligence becomes ever more important. Measurement of engagement, conversion and effectiveness are key to understanding how your social media strategies are affecting your bottom-line. CMP.LY provides high-value tracking, reporting, and analytics to help marketers measure and optimize their social programs.
View possible use cases for CMP.LY.