CMP.LY is built on a framework of simple URLs and visual badges that follow an Iconic Compliance model. Each of these URLs and icons represent a specific type of disclosure designed to be easy to read and understand.
Marketing Disclosures
CMP.LY/1 – Review
A disclosure for review copies of books, CDs, DVDs, software products, etc.
Use CMP.LY/1 when:
- Your post is based upon material provided free of charge for review purposes.
- You have not been paid or otherwise compensated to promote the topic, product or service reviewed in your post.
CMP.LY/2 – Promo
A disclosure for posts based on promotional items.
Use CMP.LY/2 when:
- Your post is based on a promotional item you have received at no cost.
- The item you received was not necessarily provided for review purposes.
- You have not been paid to review or post about the topic, but you receive promotional consideration, content or incentives.
CMP.LY/3 – Paid
A disclosure for paid posts, sponsored messages, and other compensated communications.
Use CMP.LY/3 when:
- Your post is based upon an advertising relationship.
- You have been paid to review or post about the product, service, or topic.
- You receive cash, compensation, or a gift related to the product, service, or topic.
CMP.LY/4 – Business
A disclosure for business relationships.
Use CMP.LY/4 when:
- You have a material or other type of business relationship to disclose.
CMP.LY/5 – Affiliate
A disclosure for affiliate and marketing programs.
Use CMP.LY/5 when:
- You have included affiliate links on your page.
- You will be paid based upon referrals from your page.
- You want to communicate that an affiliate relationship exists.
Universal Disclosures
CMP.LY/0 – None
An optional disclosure to indicate that no relationships or affiliations impact your post.
Use CMP.LY/0 when:
- Your post contains only your own opinions.
- You have not been paid to review or post about the topic.
- You have no material connection to the topic of your post.
CMP.LY/Custom – Custom
A disclosure for unique circumstances.
Use CMP.LY/Custom when:
- Your situation is not covered by other CMP.LY disclosures.
- You need to add more detail to your specific disclosure.
Specialized Disclosures
CMP.LY/R – Rules
A disclosure for contest rules and/or terms and conditions.
Use CMP.LY/R when:
- You are promoting a contest, sweepstakes, or special offer.
- You need to link to fine print, rules, or terms and conditions.
- You need to measure responses to your program and track user actions and conversions.
CMP.LY/F – Finance
A disclosure for employees or agents of financial services companies.
Use CMP.LY/F when:
- You are making investor relations communications.
- Your communications are subject to financial regulation.
- You need to address SEC, FINRA, or other disclosure regulations.
CMP.LY/H – Health
A disclosure for pharmaceutical, medical, and healthcare messages.
Use CMP.LY/H when:
- You need to include healthcare-related disclosures or information.
- You need to indicate a connection to a brand or program.
- You need to include safety warnings, information about side effects, or links to more information.
CMP.LY/H is currently in development – contact sales to learn more.
CMP.LY/A – Agent
A disclosure for agent, commissioned, and franchisee relationships.
Use CMP.LY/A when:
- A commission relationship needs to be disclosed.
- An agent or franchisee relationship needs to be disclosed.
- You are the legal agent of an individual or company related to the topic of your post.
CMP.LY/E – Employee
A disclosure for employees and documentation of corporate social media policies.
Use CMP.LY/E when:
- You have an employee relationship to disclose.
- Your post is subject to a company social media policy.
Learn more: