CMP.LY is built on a framework of simple URLs and visual badges that follow an Iconic Compliance model. Each of these URLs and icons represent a specific type of disclosure designed to be easy to read and understand.
Marketing Disclosures
A disclosure for posts about products or services for which review copies are provided and money is not exchanged.
Use CMP.LY/1 when:
- Your post is based upon material provided free of charge for review purposes.
- You have not been paid or otherwise compensated to promote the topic, product or service reviewed in your post.
A disclosure for posts about products or services for which incentives such as samples or gifts are given, and money is not exchanged.
Use CMP.LY/2 when:
- Your post is based on a promotional item you have received at no cost.
- The item you received was not necessarily provided for review purposes.
- You have not been paid to review or post about the topic, but you receive promotional consideration, content or incentives.
A disclosure for posts about products or services made in return for monetary or other compensation like conference tickets,
Use CMP.LY/3 when:
- Your post is based upon an advertising relationship.
- You have been paid to review or post about the product, service, or topic.
- You receive cash, compensation, or a gift related to the product, service, or topic.
A disclosure for posts about companies or topics where a material business relationship like an agency, vendor or partner agreement exists.
Use CMP.LY/4 when:
- You have a material or other type of business relationship to disclose.
A disclosure for posts containing links to products or services for which the author receives sales commissions or payments in exchange for referrals.
Use CMP.LY/5 when:
- You have included affiliate links on your page.
- You will be paid based upon referrals from your page.
- You want to communicate that an affiliate relationship exists.
Specialized Disclosures
A disclosure for content sponsored or produced by a person, company or organization with a commercial interest in the distribution of that content.
Use CMP.LY/S when:
- You are incentivized to promote digital content on behalf of someone else.
- You need to reveal the relationship between yourself and the producer of the content you are sharing.
A disclosure for content that requires fine print, rules or terms and conditions for contests, sweepstakes or special offers.
Use CMP.LY/R when:
- You are promoting a contest, sweepstakes, or special offer.
- You need to link to fine print, rules, or terms and conditions.
- You need to measure responses to your program and track user actions and conversions.
A disclosure For posts made by company agents, commissioned and franchise partners and for legal agents of companies related to the topic of a post.
Use CMP.LY/A when:
- A commission relationship needs to be disclosed.
- An agent or franchisee relationship needs to be disclosed.
- You are the legal agent of an individual or company related to the topic of your post.
A disclosure for posts made by company employees and to indicate employee status in an industry or company related to the topic of a post.
Use CMP.LY/E when:
- You have an employee relationship to disclose.
- Your post is subject to a company social media policy.
A disclosure for posts made by investors in a company or organization related to that post topic.
Use CMP.LY/P when:
- You have an investment to disclose.
- Your post is about a company in which you have vested interest.
A disclosure for posts subject to financial regulation, made by employees of financial services companies, or for posts regarding investor relations.
Use CMP.LY/F when:
- You are making investor relations communications.
- Your communications are subject to financial regulation.
- You need to address SEC, FINRA, or other disclosure regulations.
A disclosure for posts subject to medical, healthcare and pharmaceutical marketing regulations, to issue safety warnings, or to indicate connections to health-related marketing programs.
Use CMP.LY/H when:
- You need to include healthcare-related disclosures or information.
- You need to indicate a connection to a brand or program.
- You need to include safety warnings, information about side effects, or links to more information.
A disclosure for posts sponsored or produced by a candidate, campaign or other organization with a political interest in the distribution of that content.
Use CMP.LY/P when:
- You have a political relationship to disclose.
- Your post is part of a political campaign.
Universal Disclosures
An optional disclosure for posts based entirely on opinion, to indicate that the author has no material connection to the product, service or topic of a post.
Use CMP.LY/0 when:
- Your post contains only your own opinions.
- You have not been paid to review or post about the topic.
- You have no material connection to the topic of your post.
A disclosure for posts that require unique disclosure, or for when a standard disclosure cannot describe or explain the relationship.
Use CMP.LY/Custom when:
- Your situation is not covered by other CMP.LY disclosures.
- You need to add more detail to your specific disclosure.
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