Compliance Can Be Confusing. We’re Here to Make it Easy.
In October 2009, CMP.LY set out to simplify required disclosures in social media by creating a simple tool to help bloggers and other digital influencers comply with the updated FTC guidelines for testimonials and endorsements in social media.
We have since expanded our mission and have become the first commercial solution to address the compliance requirements placed on advertisers and a variety of other organizations in regulated industries. Our solutions enable companies to easily create, document, measure and monitor disclosures and other “fine print” in social marketing and communication efforts. We now offer a comprehensive product line that addresses compliance requirements for SEC, FINRA, FDA, as well as other regulatory needs, at scale.
CMP.LY Has Three Goals:
- Simplify and standardize regulatory compliance and disclosures so businesses can contribute to an open, transparent marketplace and build trust with consumers
- Enable companies of any size to meet regulatory and disclosure challenges in an efficient, cost-effective manner
- Provide consumers with a simple way to recognize and understand business relationships, affiliations, and marketing practices
We offer a range of powerful solutions, customized for specific industries and regulatory needs, as well as a free simple disclosure solution for individuals. The patent-pending CMP.LY framework is based on easily identifiable icons and URLs that use a universally recognizable convention to communicate required disclosures across social platforms such as Facebook, Twitter, blogs, and other digital media channels. We support this framework with automated reporting, documentation, and unique measurement capabilities.
Our products are designed to help you:
- Manage Risk & Exposure: Address disclosures and regulatory compliance in a systematic and documented way
- Protect & Build Brand Trust: Ensure transparency with consumers and document best practices
- Be Consistent: Create consistency and standardization for social media disclosures and policy implementation across all channels and initiatives
- Scale: Address evolving regulatory compliance requirements in a simple, cost- and resource-efficient way across all activities and stakeholders
- Measure & Optimize: Gain valuable social media intelligence to measure and optimize campaigns, programs, and initiatives
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