Marketers and advertisers have certain responsibilities, and the unique nature of social media — including the brevity of messages — is no excuse for ignoring these responsibilities.
Where We Are Right Now
The unprecedented growth of social media in recent years has motivated brands to leverage its power in order to listen to and engage consumers, gain insights about their products and services, and ultimately drive traffic and revenue. Regulators took notice of this trend, and have begun to implement regulations and guidelines that pertain specifically to social media disclosure. Compliance is no longer optional, but without standards and best practices it is difficult for responsible marketers to comply. In order to simplify and document compliance efforts, standards and best practices are necessary.
Best Intentions vs. Best Practices
Many companies marketing within social media rely on best intentions when it comes to compliance and disclosure. But by using ad hoc solutions such as hash tags and by trusting individual program participants to provide their own disclosures, companies are engaging in practices that are nearly impossible to track and document successfully. Especially at scale, social media marketing programs are extremely difficult and time-consuming to manage, measure, and monitor — the three basics of responsible social marketing.
How CMP.LY Fits In
CMP.LY enables open and transparent marketing, and we have developed solutions that make regulatory and other disclosures simple and standardized. By focusing on creating best practices for fulfilling disclosure requirements, we have streamlined required documentation and created new methods for managing, measuring and monitoring social media compliance. In the process, we have built an analytics tool that gathers actionable social marketing intelligence.
You Have Needs, We Have Solutions
CMP.LY is purpose-built to address the social compliance needs for multiple industries in many program categories. Contests and promotions, brand influencer/ambassador programs, investor relations, financial services, affiliate marketing, healthcare marketing, and employee social media policies all require nuanced solutions, and CMP.LY addresses them all with flexible disclosure creation, policy documentation, program management, social media intelligence, and compliance reporting.
Using CMP.LY is an easy way to address the social media compliance requirements of the Federal Trade Commission (FTC), Securities Exchange Commission (SEC), Financial Industries Regulatory Authority (FINRA), Food and Drug Administration (FDA), Office of Fair Trading (OFT), Advertising Standards Authority (ASA), other regulators and legal risks.
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