CMP.LY does more than host the fine print — our commercial products are designed to help manage social media programs, efficiently address compliance monitoring, and measure the performance of social media initiatives.
These three capabilities provide enough intelligence to assure that programs are managed according to company policies and regulatory guidelines, and they also help evaluate program success.
Managing Programs with CMP.LY
Program managers using CMP.LY enjoy our efficient workflow for managing program activity across multiple platforms, brands, stakeholders and programs.
Our product dashboard makes it easy to manage and document the following (where applicable):
- Participant management, including program invitations
- Communication of program policies
- Acceptance of policies by program participants
- Disclosure creation and delivery to participants
- Follow-up in cases of noncompliance
- Maintenance of disclosures, policies, and programs consistently across all platforms and at scale
Monitoring Programs with CMP.LY
CMP.LY helps ensure that programs are in compliance and that brand trust is protected in content and messages distributed by program participants.
Our products monitor activity for all program participants and provide the following (where applicable):
- Automated compliance monitoring and alerts
- Keyword-based brand and compliance monitoring
- Compliance reporting and documentation
- A searchable archive of program communications
- An audit trail of all program activity
Measuring Programs with CMP.LY
One of the added benefits of CMP.LY is that we can capture and benchmark unique performance metrics that add high-value insights about programs and their participants. Additionally, we can integrate our reporting into your existing analytics and measurement tools.
Our products measure and enhance reporting on the program, disclosure, platform, and participant level for the following (where applicable):
- Original messages, shares, and reach
- Goal and conversion tracking
- Platform-specific metrics
- Keyword filtering and custom reporting